Stop spending in the dark.
You're investing real money in advertising. The problem isn't effort — it's that the measurement, strategy, and infrastructure to know what's actually working hasn't kept pace with the spend.
I'm Kathryn Armson, a senior advertising strategist and former Amazon and LinkedIn executive who helps ambitious brands close that gap. Whether you need a fresh diagnostic, a strategic build, or a senior partner embedded at the leadership level — I can help.
Three ways to work together
The Advertising Audit
From $1,500
A focused diagnostic of your current advertising setup. In two weeks, you'll know exactly what's working, what's wasted, and what to fix first.
Strategy & Build
$8,000 to $20,000
Project-based engagements where we design and build the thing — a measurement framework, GTM strategy, AMC setup, or full-funnel media architecture.
Fractional CMO
$5,000 to $15,000/month
Senior marketing leadership embedded at the strategic layer of your business. You get the pattern recognition, frameworks, and execution discipline without the full-time overhead.
The numbers that matter
Features
Feature 1
Feature 2
Feature 3
This is the space to showcase the specific characteristics and capabilities that make your product stand out.
This is the space to showcase the specific characteristics and capabilities that make your product stand out.
This is the space to showcase the specific characteristics and capabilities that make your product stand out.
Our Strategic Services
Amazon Ads Strategy
We architect high-impact advertising campaigns designed to capture market share and drive sustainable revenue growth through clinical precision.
Performance Measurement
Utilizing advanced tracking and reporting methodologies to ensure your advertising budget is optimized for maximum ROI and brand equity.
Go-to-Market Infrastructure
We build the technical and operational frameworks required to scale your brand efficiently across the Amazon ecosystem.
Strategic Sessions
Marketing Insights
The Penny Lane Advantage
We bridge the gap between raw data and sustainable growth. Our methodical approach to Amazon Ads strategy ensures your infrastructure is optimized for maximum ROI and market penetration.
Let’s Scale Your Amazon Ads
We specialize in high-performance advertising infrastructure. Reach out to discuss how we can optimize your budget and infrastructure for maximum growth.
Email: hello@pennylane.com
Phone: +1 (555) 012-3456