Amazon Advertising Consultant
Work with someone who's been inside Amazon — managing $144M in annual advertising revenue and building the strategies that helped thousands of sellers grow.
Why this matters
Amazon advertising is more complex than it looks — and most brands are leaving money on the table.
Sponsored Products, Sponsored Brands, Sponsored Display, DSP, video, streaming — Amazon's ad stack is deep, and the interplay between these formats, your organic ranking, and your overall revenue performance is something most teams never fully map.
I spent six years inside Amazon Advertising, leading teams that managed some of the platform's largest CPG and grocery accounts. I know where the waste hides, where the opportunity lives, and how to build campaigns and measurement systems that actually connect ad spend to business outcomes.
WHAT I HELP WITH
Sponsored Ads Strategy
Sponsored Products, Sponsored Brands, and Sponsored Display campaign strategy and structure.
Full-Funnel Architecture
Connecting upper-funnel awareness to retail conversion with optimized campaign design.
Product Launch Strategy
From listing readiness to PPC ramp, ensuring new products gain immediate traction.
Audience Strategy
Leveraging new-to-brand measurement and sophisticated audience segments for growth.
Amazon DSP
Programmatic strategy, audience targeting, and measurement for upper-funnel awareness.
ACoS & TACoS Optimization
Reducing wasted spend while protecting revenue growth through rigorous data analysis.
Amazon Attribution
Tracking external traffic and its impact on organic rank and overall sales performance.
Category Intelligence
In-depth competitive analysis and category insights to win market share in your niche.
CREDIBILITY
What I bring to your Amazon account
I led a team of 15 account managers overseeing $144M in annual advertising revenue across Sponsored Ads, DSP, video, and display. I've built forecasting models with less than 10% variance against targets, led the go-to-market strategy for Sponsored Display — Amazon's first self-service display product — and driven 111% revenue attainment against plan.
That's not agency experience. That's six years of being inside the platform, understanding how Amazon's systems actually work — and using that knowledge to help the brands and sellers I work with today.
Ready to see what your Amazon spend is actually doing?
Start with the Advertising Audit. In two weeks, you'll have a clear picture of where your campaigns are working, where they're wasting budget, and the exact steps to fix it — including an optional AMC deep-dive for brands with more complex measurement needs.